AARP

Our clients, AARP and the Georgia Retired Educators Association, needed a brand mark for a collaborative program called Connections. This is a volunteer program that utilizes the talents of retired educators and other AARP members. The program offers help to at-risk high school students as they make college and career plans for life after high school. We created a brand mark that rendered a “merging traffic” sign that blends into a pencil. This was the perfect image to communicate their mission.