Poulet Catering

Poulet is a locally owned and operated chain of Baltimore cafes that offers meals for lunch and dinner along with gourmet catering. The business model is built around an old-world French inspired rotisserie chicken menu. At Shelley Design, we focused on the use of a classic engraving framed easily within a circle. The business expanded to products such as Poulet’s virgin olive oil, which can be purchased at each Poulet location or on-line. To develop graphic/brand consistency, we continued the use of engravings on all Poulet products. The integrated marketing program was then applied to signage and promotional materials. The brand is classic in design and function.