A small business celebrating 25 years as one of Maryland’s leading builders. Over time Elegant began to notice a decrease in new home construction and an increase in DIY home remodeling. With equity in their name, they developed a new division of their business, offering Shell Building Systems to consumers. To help launch their new venture and compete with the large construction companies, Shelley Design created their new brand mark along with an integrated marketing program. Marketing Packet and Inserts communicate the type of services and systems offered by the company with consistent typography and color pallet.